(800) 489-9099 Member Log In  
HudsonInk
  • About Us
  • Our Services
    • PowerSite
    • PowerSuite
    • Customer Retention
    • Coaching Services
    • PowerPostcards
    • Digital Services
    • Speaking Services
    • Creative Services
  • Resources
  • Contact Us


Close

Forgot your password? Sign Up

Marketing Resources

Resource Types:
All Articles SMI Podcasts Videos

Quit Assuming They’re Going to Stay

podcasts

What to Avoid with the Upsell

articles

Falling Behind

podcasts

Creating an Effective Call to Action

articles

Life Without Commercial?

smi

People that Don’t Exist Could Be Stealing From You

smi

How Social Media Marketing is Changing

articles

Future Casting Your 2023

smi

Reaching a Point of Mutual Understanding (and Closing the Sale)

articles

Are You Managing Your Reputation?

articles

Your Messaging Matters

podcasts

Send the DIYers to Pool School

smi

Are You a PRO-Active or RE-Active Contractor?

podcasts

Join the Party

podcasts

Pursuing Publicity

smi

Let the Weather Do the Work for You

podcasts

Is Your Slow Website Killing Your Sales?

videos

The Myth of Risk Aversion

smi

The Low-Cost Tool to Improve Your Image

articles

See How Variable Data Printing (VDP) is Personalizing Direct Mail

articles

Navigating SEO Trends for 2024

articles

Three Steps for Effective Lead Generation During the Off-Peak Seasons

articles

Are You Winning the Culture War?

articles

Is Social Media Broken?

smi

What Do People See in You?

smi

When It’s All About You

articles

Technology + Direct Mail + Consumer Behavior = A Future to Bet on

articles

It’s Time for a Change

smi

April’s MegaMarketer Podcast has arrived

podcasts

Fishing In The Right Pond Is The Best Way To Catch Fish

podcasts

5 Strategies To Being Remarkable On Yelp

podcasts

The Revenue You’re Already Sitting On

podcasts

How to Overcome the “Click and Save” Conundrum

articles

Do You Lead the Race or Struggle to Keep Pace?

articles

Why Direct Mail Is a Keeper

articles

What’s a Customer Opinion Worth to You?

articles

Three Steps for Smart Marketing During the Peak Seasons

articles

How to Stand Out From the Competition

articles

How to Get Your Customers to do Your Marketing

articles

Customer Retention, Maintenance Agreements

videos

The Volcano Theory

articles

Hero with a Wrench

smi

The Lexicon Of Selling Now

podcasts

Delivering Human-Centered Customer Service

smi

Are You Tough Enough to Cut Your Own Grass at 90?

smi

What’s in it for me?

smi

What’s Working in Email Marketing?

smi

Forecasting the Future

podcasts

Are You Listening To What They’re Saying?

podcasts

What’s Working in Content Marketing?

smi

Are You Smart Enough for Your Prospects?

articles

How to Create Messages for Your Customers

articles

Selling to the Distracted

podcasts

What is Google Analytics 4?

articles

Creating Content and Customer Connections

articles

How Marketing Changed in 2020

articles

Online Marketing

videos

What’s Your Risk-Taking Threshold?

articles

Funnels for Sales and Marketing

smi

The Evolution of Home Delivery

articles

Why Won’t Prospects Give You Their Email Address?

articles

Reaching a Point of Mutual Understanding (and Closing the Sale)

smi

Preparing and Sharing Content on Social Media

articles

Customer Retention Isn’t Optional

articles

Leveraging AI in HVAC and Plumbing

articles

Is Your Customer Service Model Outdated?

articles

Everyone Gets a Lambo

smi

How to Stay Busy When the Slow Season Hits

articles

The Role of Print in Omnichannel Marketing

articles

Don’t Sale Away This Summer

smi

Why Customers Want to Give You Referrals – and Why They Won’t

articles

Increase Website Traffic with Social Media

articles

Avoid These Social Media Mistakes

articles

Where’s Your Social Media Focus?

articles

Sharper Web Marketing For Your Business

articles

Marketing Numbers to Know for an HVAC Company

articles

Who’s On Your Team?

articles

Review Buzz Ft. Mike Montano

podcasts

Preparing Your Direct Mail Campaign

smi

Marketing through Home Shows

smi

How to Get Found by Your Customers

articles

Out-of-Home Advertising Gets Attention

articles

Strategy Plus Tactics Makes a Plan

articles

How to Get Even More Out of Your Facebook Ads

articles

Avoid These SEO Mistakes

smi

Is Your Data Protected?

articles

Success Strategies for Google Ads

smi

Strengthening the Link Between Sales and Marketing

articles

Streaming Has Changed Entertainment

articles

Best Online Practices For HVAC Companies

smi

Conducting an Email Audit

articles

Web Marketing Basics

podcasts

Investing in Long-Term Love

smi

Essential Best Practices to Maximize Your Email Marketing Efforts

articles

When is the best time to tell a customer you love them? Right before your competitor does!

articles

“You should be a two-star general by now…”

smi

How Direct Mail and Email Work Together

smi

Tips For Finding Focus & Reducing Digital Distractions

articles

Is Social Media Broken?

articles

Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic

articles

You’re open, but what are you open to?

smi

The Secret Success of Lead Magnets

smi

Beware the Inventory Graveyard

smi

4 Principles to Improve Your Email Marketing

articles

Selling Santa

smi

Your Yearly Marketing Audit

articles

The Philosophy of Publicity

smi

Who’s Marketing with Social Media?

articles

Generating Leads in Those Generation Gaps?

articles

5 Summer Strategies For Your HVAC Business

articles

Planning and Goals

smi

Hunting the Ghost - Featuring Eric Shidell

podcasts

Are You Prepping For The “Fall Off?”

podcasts

How Google Local Services Ads Can Benefit Your Company

smi

Why Print Marketing Is Persuasive

smi

Creating a Facebook Ad Funnel

smi

Certain Goals Survive Uncertain Times

podcasts

Customer Retention: Relationships Are The Goal

articles

Feel-Good Retention Strategies

articles

How Content Improves the Quality of Your Prospects

articles

Why Isn’t My Website Performing Like It Used To?

smi

Marketing’s Dark Side

smi

Setting Your Price Anchor

smi

Responding To Your Negative Reviews

articles

What Does it Take to Really Make a Change?

smi

Value Proposition: The Questions You Should Be Asking

smi

Customer Service

videos

Benchmarking For Profitable Performance

podcasts

Post Office Delivers Historic News about Your Print Strategy

articles

The Secrets of Outdoor Advertising

articles

Entering the Conversation

articles

Defining Integration: What It Is, and Why You Need It.

articles

The Common Denominator in All My Failures Is…

smi

Why Isn’t My Website Performing Like It Used To?

articles

I Got Business Ghosted

smi

Top 10 Coaching Questions

podcasts

The All-Important Email Subject Line

articles

Success In Business

podcasts

Options for Online Ads

smi

How to Send the Emails of Your Dreams

articles

Publicity

videos

Translate Your Technical Talk

articles

Comfort Kills

smi

Common Denominators for Landing Pages that Convert

articles

Why Clickbait Is a Bad Lure

smi

How to Call Customers to Action

smi

The Winning Strategy of Direct Mail

articles

5 Ways to Encourage an Environmentally Conscious Workplace

articles

Video Marketing Grows – and Google Responds

articles

Fear-based Marketing vs. Happy Alternatives

articles

Simply Effective Method That’ll Add Sales Now

smi

I’ll Pay for your Christmas

smi

Take Care of Your People

smi

Customer Keepers Keep Customer Data

articles

Keep Focused on Your Local Market

smi

Communication Styles in the Workplace

articles

Developing a Strong Value Proposition

articles

Don’t Con Your Customers

smi

Is Your Brand a Split Personality?

articles

Technician Training for Opportunities

articles

How Do You Keep Visitors on Your Site?

smi

Drawing Boundary Lines for Social Media

articles

Uberizing Your Business

podcasts

Hard Working Hands with Soft Skills

smi

Boost Your Business’s Online Presence through Efficient SEO Strategies

articles

What is Google Analytics 4?

smi

“Want More Sales? Start Before the Pitch”

smi

Good Marketing is a Gift to Your Prospects

smi

Personalized Marketing is Now Expected.

podcasts

The Benefits of Video Marketing

smi

Why Customers Think Your Email is Junk

articles

Inkjet In Action

articles

So Many Channels, So Little Time

articles

Nothing Changes If Nothing Changes

smi

How Contractors Can Lose Trees in the Forest

smi

The Starting Line for Your Bottom Line: Customer Retention Strategies

articles

Does Your Content Fit Your Customers’ Personalities?

articles

How to Advise Customers

articles

Talking Strategy with Matt Maleske

podcasts

What is Variable Data Printing?

articles

What’s the Deal with Hashtags?

articles

The Customer Service Cavity Check (And Other Things You’d Rather Not Know).

smi

Appealing to the Customer Mindset (Instead of Your Own)

smi

Keep that Content Coming

articles

Just Chuck it Against the Wall

smi

Tailored Print. Flat Cost. Big Results

articles

Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away

podcasts

AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams

articles

How Much Can You Lose Cutting Costs in Customer Service?

articles

4 Steps to Help Your Techs Sell More Without Meaning To

articles

What’s on Your Homepage?

articles

The Frugal Wow

smi

Insuring the Holidays

podcasts

Reaching Out to Old, Cold Leads

smi

What’s Working in Lead Generation?

smi

Three Types of Customer Retention Marketing

articles

What Do Customers Talk About?

smi

Loyalty Subscriptions

articles

Compel New Prospects and Existing Customers to Buy by Drew Cameron

articles

Digital Marketing for the Residential Contractor

articles

How a “Call to Action” Can Improve Your SEO

articles

Show Them Some Love

podcasts

How to Write Posts for Social Media

articles

Balance In Your Marketing

podcasts

Are You Driving Away Your Customers?

podcasts

Don’t Get Jealous: Get Famous

articles

The Perfection of Print Marketing

articles

Is it Time to Lose the Customers you Have?

smi

How Lead Generation Has Changed

articles

Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.

smi

Expanding Your Social Marketing Team

smi

Let Your Customer Do the Selling

articles

How Rich Media Adds Value

articles

How to Add Value with Video

articles

Just Cancel My Account… and Lose My Number

smi

Quit Wasting Your Time on “Bad Marketing”

podcasts

Know Your Problem, Fix Your Problem

podcasts

Make Your Off-Season Not So Off

podcasts

Customer Retention Starts at the Front Door

articles

Image & Referrals

videos

Planning for Your Year

smi

“Why Most Marketing Doesn’t Work (And How to Fix It)”

smi

Your Profitable Integrated Marketing Plan

smi

The Enduring Power of Print

articles

What’s Your Problem?

podcasts

Connecting with Customers on Social Media

articles

Using Video for Both Marketing and Education

articles

Marketing Time for the Holidays

podcasts

Keeping Your Marketing Customer-Centric

articles

Everything You Need to Know About Google PPC Advertising

articles

ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference

smi

Help Your Homeowners De-Stress the Holidays

smi

Subject Lines Can Make or Break Your Email Success

articles

Why Would Anyone Follow You on Social Media?

articles

Putting the “Fun” Back in the Funnel

articles

Is Something Missing in Your Email Marketing?

smi

Social Media Trends On The Rise

articles

Hitting Achievable Targets with Guest Drew Cameron

podcasts

Does Your Direct Mail Marketing Need a Touch-Up?

articles

Are You Stuck in Traffic?

articles

Reaching Customers on the Go

smi

Don’t Waste Time with Social Media: Instead, Be Strategic

articles

“If You’re Not Following Up, You’re Giving Up”

smi

Selling Value, Not Price

articles

Customer Retention Strategies Soothe Buyer’s Remorse

smi

Success Strategies for Direct Mail

articles

How Your Direct Mail Strategy Develops Trust

articles

A 54% Increase In Sales: Are Those Typical Results?

smi

You Can’t Lead a Horse to Water

smi

Get Hungry Enough to Act

podcasts

Can We Please Stop Wasting Time with Non-converters?

articles

Holiday Marketing

videos

Is Your Digital Strategy SMART?

smi

A Good Headline Conveys Value

smi

How to Avoid Copywriting Blind Spots

articles

Quit Selling to Your Customers

smi

It’s Not Bragging If You Can Back It Up

smi

Connecting Prospect Behavior to Helpful Suggestions

articles

Integrate Your Marketing Campaigns to Increase Response

articles

Five Steps to Audit Your Marketing

articles

For More Leads and Better Image, It’s Time to Get Social

articles

Are You Setting Old Goals for Your New Year?

articles

Contractors Are People Too?

articles

What is SEO?

smi

Helping Technicians Serve Customers

articles

3 Things Your Facebook Page Must Have

smi

Creating Your Marketing Identity

articles

10 Strategies To Get 10 More Referrals Per Month

podcasts

Why should I choose you?

podcasts

How to Serve by Closing the Sale

articles

Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please

smi

Customer Service Language to Get Results

articles

How Much Do Your Customers Trust You?

articles

Boost Your HVAC Business with These Effective Social Media Strategies

articles

How to Answer Customer Questions

articles

Your Messaging Matters

podcasts

Overcoming The Groundhog

podcasts

How to Gain Powerful, Sales-Boosting Testimonials

smi

Coach them up

podcasts

The Un-Business Plan Gow To Revamp Your Business In A Weekend

podcasts

Don’t Miss Out on Holiday Marketing

articles

Who Buys Your Products?

articles

Email Essentials

smi

How to Avoid Annoying Your Customers on Social Media

articles

Don’t Ignore the Customer at the Door

articles

Creating Customer Advocates – One Post at a Time

articles

Do Reviews Matter?

articles

Loyalty Goes Both Ways

smi

Prepare Your Voicemail Scripts

smi

Closing More Sales

smi

Investing in Customer Service

smi

It’s the Best Place in Town to Take a Leak

smi

Do Your Customers Trust You?

articles

What’s Wrong with Your Funnel?

articles

Google Ad Updates You Need To Know About For 2022

smi

Effective Direct Mail Campaigns

articles

Your Keys to Marketing Integration

smi

Call Him in for a Performance Review

smi

Don’t Propose on the First Date

smi

Don’t Make These Email Marketing Mistakes

articles

Keeping Up with the Competition

smi

Targeting New Homeowners with Direct Mail

articles

Second Time’s The Charm?

articles

How to Increase the Value of Your Email

articles

The Commodity Mindset

smi

What’s Your Company’s Story?

articles

Should Your HVAC Company Have a Twitter Account?

articles

The Unmatched Benefits of Direct Mail

smi

Customers Tell Their Scary Stories

smi

Do You Really Want to Leave That Money on the Table?

articles

Helping Customers Overcome Referral Anxiety

articles

Where Are My Customers Going?

podcasts

Here’s Your Round Tuit

smi

Bring Them Into Your Story

smi

Marketing Your Services

smi

How to Market When Temps Heat Up – Yes, You Still Need To

articles

How to set SMART Goals for 2022

podcasts

How to Market to Millennials

articles

Trends in Digital and Traditional Media

smi

Social Media Isn’t Optional

articles

Determining Your Value Propositions

articles

It’s Time to Get Social

articles

Holiday Marketing/Internet Marketing

smi

How to Improve Social Media Engagement

smi

7 Step Action Plan To Reinvent Your Sales Process

podcasts

Are You Ignoring Your Inbox?

smi

Aligning What You Say with What You Do

articles

Don’t Answer that Text!

articles

Mapping Out the Customer Journey

articles

Generating Leads in the Era of Overwhelm

smi

What Smart Contractors Do in the Slow Season

podcasts

Poor Customer Service Shortchanges a Sound Investment

articles

Is Your Brand a Split Personality?

articles

Planning Your Marketing Budget

videos

What Does Your Website Need?

articles

Do You Know Your Competitors?

smi

The times they are a-changin’…

smi

Creating Your Value Proposition

smi

When You Should Avoid Email “Best Practices”

articles

How to Pick Your Platform

articles

It’s Not Fair

smi

What Is Print Marketing?

smi

Creating Offers that Get a Response

articles

Here’s the Truth Behind My Family’s Christmas Card…

smi

SCAMMER ALERT

podcasts

You’re So Close to the Answer

podcasts

What’s Your Customers’ Take on Your Company’s Value?

articles

Are Experts No Longer Needed?

podcasts

What’s Your Referral Routine?

articles

Online Product Demonstrations Increase Conversions

articles

Tips for More Upsells and Better Closing Ratios

podcasts

Why is That New Guy Kicking Your Tail?

articles

The Secret to Recurring Revenue

articles

Mindfulness in the Workplace

articles

Promoting Benefits vs. Features

articles

Drive Traffic to Your Site through Social Media

articles

Marketing and Digital Strategy Resolutions You Need For Your Business in 2021

articles

How Bad is Your Roach Problem?

smi

Guiding Prospects Through the Funnels

articles

What Can You Learn from a Train Wreck?

articles

Target Your Year

articles

Diligence

smi

How to Get the Most from Your Facebook Advertising

articles

How to Build Business Relationships That Last

articles

Direct Mail’s Undeniable Effectiveness

articles

Make People Want What They Need

podcasts

Get to the Point

smi

Don’t Forget Who Brought You to the Dance

articles

There’s a Reason Customers Leave

smi

The Advantages of Video Marketing

articles

How Google Local Services Ads Can Benefit Your Company

articles

Conducting an Email Audit

articles

Lead Generation and Tracking

videos

Boosting HVAC Business Through Effective Social Media Strategies

articles

Are You Serious, Clark?

smi

Maintaining Good Service in Busy Seasons

articles

No One Wants to Buy Your Stupid Air Conditioner

smi

Backing Up Your Marketing Claims

articles

Training Techs for Their Success

articles

Is Your Social Media Policy Ready for What’s Ahead?

articles

Do You Love Your Business Enough to Change with it?

smi

Contractors are Selfish

smi

Secrets of Landing Page Success

articles

What Do Your Employees Tell Your Customers?

articles

Your Smile Sells Better than Amazon’s

smi

How to Alienate an Audience and Win Customers

articles

Website Fundamentals: Must-Haves for Your Homepage

articles

Customer Retention

videos

Q&A on Contractor’s Web Marketing

podcasts

Remarketing: Second Time’s the Charm

smi

It’s an “Always On” World

articles

Giving a Big Welcome to Your Email List

smi

Your Sales Techniques are Easily Ignored

articles

Traditional vs. Online Marketing: What Contractors Should Know

articles

How to Follow-Up with Email

articles

The Sweet Spot for Subject Lines

smi

Is Your Brand Winning Enough Votes?

smi

Maximizing ROI with Hybrid Campaigns

articles

I Remember You

smi

Adams Hudson’s Best Advice to Contractors

podcasts

Right-Size Marketing for Searching Prospects

articles

Are Trade Shows a Waste of Your Time?

podcasts

How to Learn More About Your Customers

articles

Straight Shooters

smi

Addressing the Cost Beyond Price

smi

The Synergy of Digital and Traditional Marketing

articles

Why Direct Mail Delivers for Marketers

smi

I’ll give you $1,200 just to pay attention to me…

smi

Your Marketing Evolved: Tech, Trends, and Takeover

articles

Email Essential: Optimize for Mobile Size

articles

The Marketing Guy Educates You About 2.8-kW Class Efficiency

smi

There’s Nothing New in Marketing

podcasts

How Does Service Connect to Marketing?

smi

“Customer Retention: The Revenue You’re Already Sitting On”

smi

Red Rocks and Pizza on the Moon

smi

How to Follow-Up with Email

articles

Embracing Empathetic Customer Service

articles

The Power of Print

smi

Setting Goals for an Unforgettable Year

articles

Measuring Your Direct Mail Response Rate

articles

YOU are What’s Holding You Back

smi

How “Engaging” Is Your Customer Retention Marketing?

articles

How to Stop Bad Reviews Before They Happen

articles

4 Fall Digital Marketing Strategies For Your HVAC Business

articles

The Most Effective Tactic for Email Engagement

smi

Sales Meets Marketing

smi

Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights

articles

What’s Your Website Budget This Year?

articles

Four Steps to Better Email Campaigns

smi

How to Improve Your Email Marketing

articles

Data-Driven Businesses = Thriving Businesses

articles

Database Building/Funnel Marketing

videos

Wasted Time = Wasted Seasons

podcasts

Where to Focus Your Social Media Advertising

articles

Making Customers Happy Is Good for Your Image

articles

Here We Go Again…

podcasts

Web Marketing

podcasts

Power of Print

smi

Measuring the Success of Your Email Campaigns

articles

Digital Marketing Tactics for Contractors

smi

The Role of Print Media in Building Brand Trust

articles

The Connection That Will Carry You Through

podcasts

Were You Looking for This?

smi

How to Contain Complaints and Serve Customers

smi

The Marketing Money Pit

podcasts

Secrets to a Successful Home Show

articles

Sometimes You Just Have to take the Plunge

smi

How to Write Websites for 5-Second Readers

smi

How Does Your Email Strategy Stack Up?

articles

The 10 Biggest Contractor Marketing Mistakes to Avoid

articles

How Do You Use Email Tags?

articles

Blogging for Leads?

smi

Are You Building Trust with Your Customers?

smi

When They’re Happy and You Know It – Ask for a Referral

articles

Better Blogging: Tips for Improvement

smi

Are You Violating Social Media’s “Unwritten” Conduct Rules?

smi

Goals in Reach

podcasts

Winter Marketing Strategies for HVAC Companies

articles

How Fast Does Your Website Load?

smi

You Are Not Alone

podcasts

Second Time’s the Charm?

smi

Now, Who Are You Again?

articles

How Direct Mail Copywriting Triggers Response

articles

The 5 M’s Of Marketing

podcasts

How Do Your Customers Want to Hear from You?

articles

Marketing That Solves Your Customer’s Problem

articles

2024 Trending Design Styles for HVAC Company Owners

articles

Lengthen Your Window

smi

How Direct Mail Easily Integrates with Online Marketing

articles

The Contractor’s Social Media Strategy

podcasts

Is Email Marketing a Big, Silly Waste of Time?

articles

Moving Prospects through the Funnel

articles

Become a Social Listener

smi

Your Direct Mail Plan: Right Audience, Right Message, Right Time

articles

Marketing Map

articles

Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays

podcasts

How to Keep Focused on Your Customer

articles

Contractor Marketing Channel Checklist

articles

How to Build Your Content Marketing Strategy

smi

Why Businesses Go Under

smi

The Continued Relevance of Direct Mail in Modern Marketing

articles

Planning and Goals

, smi

Delivering Human-Centered Customer Service

articles

If You’re Not Tracking Your Leads, You’re Guessing

podcasts

How to Use Video on Facebook

articles

Improving Your “Social” Skills

articles

Market Like a Human

smi

When Marketing Is “Real People Talking to Real People”

articles

Investing Your Time in Free Publicity

smi

Getting the Referral

podcasts

How to Turn Your Home Show into a Photo Op

articles

Why Local SEO is Vital for your Business

smi

I Could Do Better

smi

Creating Content and Customer Connections

articles

Improving the Value of Your Social Media Presence

smi

What’s the Deal with 5G Wireless Technology?

articles

Max Capacity

smi

Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights

smi

Lead Generation Through Print and Digital Partnerships

articles

Generating Leads with Video

smi
HudsonInK

2501 E 5th St, Montgomery, AL 36107

Copyright © 2026. All rights reserved.